Top 10 Cruelty-Free Makeup Brands You Need to Know

What is vegan or cruelty-free makeup?

"Cruelty-free" means a product wasn't tested on animals. Being cruelty-free does not mean being vegan. A vegan beauty product will not contain any substance from animals. Just because something is vegan, sad to say, doesn't necessarily make it cruelty-free. A formulation that could be described as the softest on earth can still be tested on animals.
And similarly, you can have a cruelty-free brand where not all the ingredients may not be vegan either. Cruelty-free and vegan are not two adjectives that cover the universe of all products available today.

Why is it important to shop from cruelty-free makeup brands?

Cruelty-free makeup brands are the need of the hour. It benefits both animals and people. Not always. However, such a company dedicated to not harming is that much more likely to commit itself in other ways for overall sustainability. That alone is yet another reason for you to go for that cruelty-free makeup routine. Remember to find out, of course, if the one you like is also good for Mother Nature. They do not test their products or ingredients on animals. And often, animal testing is a highly polluting process.
Therefore, when you choose such cruelty-free makeup brands, you're not just making only yourself and the animals safe and healthy but also the environment. These best cruelty free makeup brands are better for your skin and lead to more mindful decisions about beauty practices.

How to Identify Cruelty-Free Products? 

  • Certification logos reveal if products uphold humane standards. Look for symbols like the Leaping Bunny or PETA's Beauty Without Bunnies, confirming criteria by these groups on avoiding all animal testing have been satisfied.

  • Some compassionate companies shun cruelty without official endorsement. Phrases such as "not tested on animals" or "against animal testing" can point to independently verified gentleness. Yet be prudent, as these statements alone do not guarantee third party confirmation of kind ways.
  • Curious about a brand's treatment of others? Exploration of their website frequently yields clarity on their merciful methods and any endorsements of their care for creatures.
  • Several humanitarian organizations continuously update lists and searchable databases of gentle goods, such as Cruelty-Free International's Leaping Bunny Approved Brands List and PETA's searchable database. These sources can aid in ensuring a company is cruelty-free.
  • Numerous phone applications, like Cruelty Cutter or Bunny Free, let you scan a product's tag or hunt for a brand to decide if it is cruelty-free.

Are vegan cosmetics the same as cruelty-free cosmetics?

A brand can have both the labels. However, some brands might have one of them and not both- being vegan doesn't mean a brand is cruelty-free and vice versa. Another significant point that one may notice in cruelty-free makeup brands is – who does the testing. There are many more beauty brands that say they keep away from animal testing. Some of the premier brands like Revlon and L'oreal have a page stating their philosophy against animal testing. But that doesn't get them all off the hook. Usually, a cosmetics brand typically markets their products in countries which require that a cosmetic be allowed to make animal testing on them before they are allowed to sell. A cosmetics company selling cosmetics in the People's Republic of China, even though their cosmetics are manufactured else where, does not remain cruelty-free.
Other quiet approaches include contracting third parties for animal testing. In third party testing, third parties either involve other people to test the product on animals or use along the way or use products or ingredients tested on animals and not the finished product. Animal testing is one of those ethical issues that speak of how little we actually look at life and the number of chemicals in the products that actually end up going through the human skin.

Best Vegan & Cruelty-Free Makeup Brands

1. Hourglass

This beauty house has really put together an excellent variety of high-end skin care products and their brush-filled makeup catalogue; They are famous for their bronzers and blushers. Launched way back in 2004, the brand first made an entry into the market when it started functioning at Barneys New York with a strong commitment towards the reinvention of luxury cosmetics. It has now turned into a cruelty-free brand and aims to become a fully vegan makeup brand by 2020.

2. IT Cosmetics

One will notice that the brand is friendly to sensitive skin and as cruelty-free, some are known for skincare-infused makeup. Their products were engineered using the expertise of not just dermatologists but plastic surgeons as well, focusing on safety and effectiveness and doing so without compromising those high ethical standards. IT Cosmetics is owned by the L'Oreal empire, spearheaded by one Jamie Kern Lima on a dream basis to offer more than what an ordinary cover-up type of makeup would deliver to its users. This sharp thinker needed it to correct their skin troubles like rosacea. He is into creating solution beauty products against several everyday facial issues. Her company, though cruelty-free, is not vegan at full strength. Their innovative products have to be, and should be, the standard products such as foundation and concealer and contour; maybe even some of their excellent skincare products.

3. Glossier

Glossier is so much more than minimalist packaging and dewy aesthetics because, above all, it is a cruelty-free beauty brand. It believes that makeup serves to amplify your natural beauty and, at the same time, has products that are both kind to your skin and animals. It started in 2014 by Emily Weiss, and this is a beauty brand that was inspired by real life. Its makeup products all speak of being easy, minimalistic, and fresh.

4. 100% Pure

Generates 100% PURE Cosmetics, Skincare products and other beauty care items, organic as well as cruelty-free. Here, in this one-stop shop are all the items being cruelty-free and every single product ingredient used within the product, sourced with ethics kept. They also have glossary of ingredients they put on their website. This brand cares for clean, healthier ways to achieve the purest production while promoting it through means like living. Mostly a product of vegan culture with mostly no cruelty being on an animal, as not everyone is vegan who used those products containing honey 100% Pure is synthetic-free and parabens-free. Furthermore, uses fruit, vegetables, or tea pigments while mixing face makeup that contains health-incurring vitamins and antioxidants within itself, so Blackberry Mascara, foundations, face-products are all worth the trial.

5. Urban Decay

Urban Decay manufactures a great collection of shadows in their Naked Palettes line, including the Naked Honey Eyeshadow, which is among the best-selling lines. Meeting the demand for bold and edgy colors, Urban Decay makes a strong commitment to cruelty-free beauty. Their best-known products include the All Nighter Setting Spray and Eyeshadow Primer Potion, which are loved by many make-up artists. Founded in 1996 with 10 lipstick and 12 nail enamel shades, Urban Decay is born out of rebellion to the armies of blush-toned, ivory-toned, and cute-colored makeup in the the 1990s. The evolution of the brand has been very extraordinary since then, and today, it has turned into one of the world's most coveted cosmetic houses under the administration of L'Oreal.

6. e.l.f. Cosmetics

About them, e.l.f. Cosmetics is committed to sustainability. Beyond selling only makeup that is cruelty-free they have also made efforts at reducing their overall imprint upon the environment. To this point in 2020 they marked the removal of roughly 650,000 pounds of packaging material from what they sold. The scope of ingredients banned by EU regulations is not included, and formulas are created with compliant ingredients that carry the Ulta's "Clean" label. Among the numerous house products, one that was particularly well-known to the people who wanted budget-friendly but quality makeup instruments is e.l.f. Cosmetics, especially its Total Face Sponge and Bite-Size Eyeshadow.

7. ILIA

ILIA Beauty intrigues many with their fusion of makeup and skincare featuring nourishing ingredients. Every product from this pioneering clean label brand carries both natural and synthetic components carefully balanced to perform superbly without cruelty. Since its launch over a decade ago, ILIA has relentlessly pursued pushing boundaries through creativity and environmental care, resulting in looks that thrive on beauty defined holistically.

8. Too faced

From its establishment, Too Faced has consistently stood out as an icon of cruelty-free beauty, adeptly balancing playful packaging with ethical formulation. Widely revered high-performers like the effective Born This Way Foundation and perennial best-seller Better Than Mascara solidify its reputation for world-class products.
A deliriously fun brand renowned for items tailored to party animals’ lifestyles, Too Faced Cosmetics produce their collections with meticulous care. Strictly offering solely cruelty-free options, they demonstrate principled commitment as loyal members of PETA's Beauty Without Bunnies program since 2001. Their dedicated vegan-friendly section proves their pledge to compassionate shopping.

9. Milk makeup

Milk Makeup has cultivated an extensive range of cruelty-free cosmetics and skincare certified by leaping bunny and various international organizations, solidifying its reputation as an ethical brand. The company never condones animal testing in manufacturing or quality assurance. Perhaps their most viral product thanks to TikTok's embrace, Milk Makeup's Hydro Grip Primer claims the top spot amongst primers. As the paragon of the category, this hydrating goddess provides unrivaled makeup adhesion through its blend of aloe, cherry blossom, hyaluronic acid, and B vitamins. In one consumer study, all participants reported noticeably plumper skin bearing a healthy glow, with makeup retaining its vibrancy for a full 12 hours following application - a true feat for any primer. With innovations like Hydro Grip, Milk Makeup has not only pioneered genre-defining formulations but championed compassionate practices, underscoring its commitment to both performance and principles. Their growing range of vegan, cruelty-free products demonstrates the brand's leadership in accessible, effective clean beauty.

10. Makeup by Mario

Formulated by top makeup artist Mario Dedivanovic, Makeup By Mario brings cruelty-free, yet professional-grade makeup to the masses in the simplest and most accessible way possible. Makeup by Mario guarantees that they neither test nor ask others to test any of their products or ingredients on animals. Suppliers neither test on animals nor does Makeup by Mario allow it if products supplied do fall under a legal obligation to do so. Finally, products are not sold in stores within mainland China or other countries that may require animal testing.

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